Analysis of excavator sales in the first three quarters of 2017
analysis of excavator sales in the first three quarters of 2017
China Construction machinery information
enterprises included in the statistics: Sany Heavy machinery, caterpillar, XCMG, Doosan, Komatsu, Hitachi construction machinery, Liugong, 5 Argo will be able to provide convenient financial services for 'partners' Shandong Lingong, Shengang, Volvo Construction equipment, Hyundai Jiangsu, Kubota, Futian Lovol Sunriver intelligence, Sumitomo Construction machinery, Yuchai heavy industry, sunken reconstruction machinery, Xiamen Engineering Group, Carter heavy industry, rextec, Yangma, Zhan Yang power, John Deere, Liebherr and other 24 companies
sales overview
2017, 24 excavator manufacturing enterprises included in China's construction machinery trade statistics have sold about 102000 excavators of various types, an increase of 99.6% year-on-year
Sany Heavy machinery, caterpillar and XCMG were the top three in sales in the first three quarters, of which Sany accounted for 22%
in the first three quarters, the sales of domestic, European, American, Japanese and Korean brands accounted for 52%, 17% and 31% respectively
in terms of tonnage, the sales of small excavation (13 tons and below), medium excavation and large excavation (30 tons and above) account for 50.81%, 36.43% and 12.78% of the total sales respectively
from a regional perspective, Jiangsu, Shandong, Anhui, Sichuan, Henan and Hubei provinces have the highest sales volume, exceeding 5000 units
in the first three quarters, 6607 excavators were exported, accounting for 6.50% of the total sales
excavator sales are hot, and online orders are also hot. The iron arm mall of China Construction Machinery Trade received nearly 50000 excavator inquiries in August. Among them, Henan, Shandong, Jiangsu, Guangdong, Hunan, Yunnan and other provinces ranked first in the number of inquiries. The models that have attracted much attention from Tiebi mall in may include Sany sy60c-10, Komatsu PC, caterpillar 306e, caterpillar 307e, Sany sy75c-9, Shengang SK, etc
trend analysis
since the second half of 2016, on the basis of the national policy of vigorously supporting urbanization, infrastructure projects and municipal PPP projects have increased, driving the sales growth of the entire mining machinery industry; In 2017, the national supply side structural reform entered a critical period. Driven by a series of positive factors such as real estate investment, infrastructure construction investment, and the replacement of old machinery, excavators ushered in a magnificent and sustained growth
according to the statistics of China's construction machinery trade, excavators have achieved positive year-on-year growth for 16 consecutive months since June 2016, and the year-on-year growth rate has stabilized at about 100% in the last six months
monthly sales volume and year-on-year growth of excavators in 2017
in the first quarter of 2017, about 40400 excavators were sold, with a year-on-year increase of 98%; In the first half of the year, the cumulative sales of excavators was about 75000, with a year-on-year increase of 100%; In the first three quarters, the cumulative sales of excavators was about 102000, an increase of 99.6% year-on-year! According to this trend, it seems that it is not extravagant to double the sales volume of excavators in the whole year (reaching 140000 units)
in addition, according to the data released by Komatsu Corporation, the operating hours of construction machinery in September was 137.1 hours, up 3.3 hours month on month and 3.1 hours year on year, indicating that the market heat continues to rise. It is expected that excavators will continue to grow at a high performance for a long time in the future
competitive analysis
from the perspective of brand competition, Sany Heavy Machinery ranked first with 22367 sales in the first three quarters of 2017, with a market share of 22%; Caterpillar ranked second with 13416 units (13%); XCMG's sales of 10150 units (10%) ranked third; Doosan, Komatsu, Hitachi construction machinery and Liugong ranked fourth to seventh, with sales of more than 5000 units
proportion of excavator sales brands in the first three quarters of 2017
in the first three quarters of 2017, based on the same caliber (Statistics of 24 enterprises), excavator sales increased by 103.73% year-on-year. Taking this as the benchmark, 12 enterprises achieved above this level, and 12 "failed to meet the standard", especially Xiamen Engineering Group and lishide also delivered negative growth results
the performance of the top ten brands is basically satisfactory, with 7 brands reaching the standard. XCMG performed particularly well, with a year-on-year growth rate of 177%, followed by Shandong Lingong and Volvo Construction equipment, with 149% and 139% respectively; The industry leader Sany Heavy Industry has a year-on-year growth rate of 125%. Considering its high base, this achievement is also very rare
changes in the share of the top four and top eight excavator brands in September 2017
in September, the top four brands and it only gave pension one more choice. The sales of the top eight brands accounted for 54% and 75% of the total sales, respectively, with no significant change compared with the previous ones
in terms of tonnage, Sany Heavy Machinery Co., Ltd. won the double champion of small excavation and medium excavation in the first three quarters, while caterpillar still has obvious advantages in the field of large excavation. XCMG and Doosan ranked second and third in small excavation sales; Caterpillar and XCMG ranked second and third in terms of sales volume of medium-sized enterprises, and sany and Komatsu ranked second and third in terms of sales volume of large-scale enterprises
in the first three quarters of 2017, the sales volume of domestic brands, European and American brands, Japanese and Korean brands accounted for 52%, 17% and 31% respectively. Compared with 2016 (50%, 18% and 32%), the proportion of domestic brands increased slightly
analysis of product structure
from the perspective of tonnage, the sales volume of small, medium and large-scale excavation in the first three quarters were 51655, 37041 and 12991 respectively, accounting for 50.81%, 36.43% and 12.78% of the total sales volume; Compared with 2016 (53.42%, 35.68%, 10.90%), the proportion of small excavation decreased, and the proportion of medium and large excavation increased
the change trend of the proportion of sales volume of large, medium and small excavators in 2017
the sales volume of excavators in each tonnage range in the first three quarters of 2017
in the first three quarters of 2017, the sales volume of excavators in the 5-6 ton range (including 5 tons and 6 tons) was the largest, reaching 26086 units, followed by 6 (excluding) - 13 tons, 22303 units
regional sales analysis
from the perspective of regional sales, in the first three quarters of 2017, the sales volume of Jiangsu, Shandong, Anhui, Sichuan, Henan and Hubei exceeded 5000 units, of which Jiangsu Province sold the most, reaching 7318 units
regional sales of excavators in the first three quarters of 2017 (more than 2000 sets)
the provinces with the lowest sales volume are Tianjin, Hainan, Ningxia, Heilongjiang, Liaoning and other provinces, with sales volume of less than 1000 sets
in the first three quarters, Jiangsu (4254 units) had the largest sales volume of small excavation, followed by Anhui, Shandong and Henan, with sales of more than 3000 units; Jiangsu (2549 sets) is also the province with the largest sales volume of China mining, followed by Guizhou, Anhui, Sichuan and Hubei, with sales of more than 2000 sets; The province with the largest sales volume is Inner Mongolia (1102 sets), followed by Shandong, Sichuan and Guizhou
Import and export analysis
in the first three quarters of 2017, a total of 6607 excavators were exported, accounting for 6.50% of the total sales
monthly export sales volume and proportion changes of excavators in 2017
among export models, the proportion of small, medium and large excavation is 26%, 63% and 11% respectively according to the fault detection flow chart. Among them, 20 ~ 25 (excluding) tons are the most, with a total export of 2734. The annual output of wood plastic composites in China is close to 3million tons
in terms of enterprises, Sany Heavy Industry exported more than 2564 units in the first three quarters, accounting for about 39% of the total export volume, and caterpillar exported 1326 units, accounting for about 20%
in the first three quarters, Hitachi construction machinery, Shengang steel, caterpillar, Sumitomo Construction machinery, Yangma and Liebherr sold a total of 907 imported machines, including 348 small excavators, 293 medium excavators and 266 large excavators
best selling models
in the first three quarters of 2017, the cumulative sales of 21 models exceeded 1000, of which the sales of Sany sy75c-10 excavator was far ahead, reaching 5161
21 models, in terms of tonnage, include 15 small excavation, 5 medium excavation and 1 large excavation; In terms of brand, Sany Heavy Machinery has 6 models, caterpillar has 5 models, XCMG, Doosan and Shandong Lingong have two models respectively, Liugong, Hitachi construction machinery, Komatsu and Kubota have one model respectively
in addition, in the first half of the year, 14 models exported more than 100 units, which is different from the domestic "preference". The export models are mainly medium excavation, and the top five sales are medium excavation. Sany sy215c-9 won the top of the single machine export sales with 683 units
14 models have been exported with more than 100 models. There are 7 models of Sany Heavy machinery, accounting for half of the country, 3 models of caterpillar, 2 models of Liugong, 1 model of XCMG and 1 model of Shengang
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